Head of Marketing

Responsibilities

• Lead the school's marketing strategy and end-to-end delivery of key events
• Drive growth across SEO, SEM, PPC, display advertising, email, and CRM
• Deploy AI tools to streamline creative, publishing, and reporting
• Manage annual digital marketing plans, budgets, and KPIs
• Oversee website updates, conversion rate optimization, and email journeys
• Lead the planning and delivery of signature events like open days and parent tours
• Ensure all communications comply with KHDA and safeguarding standards
• Manage agencies, suppliers, and vendors

Requirements

• 8-10 years of professional digital marketing experience, preferably in Dubai's education sector
• Bachelor's or Master's degree in marketing or a related field
• Hands-on experience with the full digital marketing stack (SEO, SEM, PPC, CRM, Analytics)\n- Demonstrated success in end-to-end event management
• Practical experience implementing AI tools for marketing operations
• Solid working knowledge of Dubai education compliance and safeguarding

Preferred Qualifications

• Experience in premium or luxury brand storytelling
• Familiarity with social and content management platforms

About the Company

Queen Elizabeth's School is a premium educational institution in Dubai, part of the GEDU network, dedicated to excellence and community engagement.