Head of Marketing

Responsibilities

• Develop and own Strike's global marketing strategy, priorities, operating plan, and budget
• Build the marketing organization from the ground up, including people, processes, and technology
• Own go-to-market strategy for major product launches and new markets
• Build a scalable customer acquisition engine across paid search, app stores, affiliates, and partnerships
• Establish clear channel economics, including CAC, LTV, and ROI
• Build marketing attribution, analytics, and measurement infrastructure
• Own lifecycle marketing across onboarding, activation, and retention
• Hire, lead, and develop the marketing team as the function grows

Requirements

• Significant experience leading growth or marketing at a scaled consumer technology or fintech business
• Experience building or materially transforming a marketing function
• Demonstrated success building, testing, and scaling customer acquisition channels
• Strong command of marketing economics (CAC, LTV, payback, attribution)
• Experience implementing marketing attribution, analytics, and measurement infrastructure
• Strong product marketing and go-to-market instincts
• Proven ability to recruit, manage, and develop high-performing teams
• Genuine interest in Bitcoin and a strong understanding of Strike's Bitcoin-only positioning

Benefits

• Equity in a high-growth startup
• Cell phone and internet reimbursement
• Flexible PTO, sick leave, and parental leave
• No trading fees when you buy and sell bitcoin on Strike