Head of Marketing

Responsibilities

• Establish product marketing as an emerging function and develop go-to-market approaches
• Recruit and lead a multidisciplinary team overseeing product and integrated marketing
• Coordinate with Foundation departments to establish shared audience engagement and campaign planning
• Develop product marketing metrics including audience growth, campaign impact, and retention
• Partner with Brand Studio to develop a shared global brand marketing approach
• Oversee web, SEO/GEO, and app store strategies as organic growth channels
• Architect and oversee marketing technology decisions including CRM and product analytics integration
• Manage relationships with external agencies and oversee budget management

Requirements

• 12+ years of marketing experience with at least 5 years in B2C product marketing
• Experience leading and line managing multidisciplinary teams
• Proven track record at a major website or online platform growing global audiences at scale
• Experience building product messaging, value propositions, and lifecycle marketing strategies
• Proficiency in developing multichannel strategies across paid, owned, and earned media
• Experience with campaign analytics and translating data into strategic decisions
• Direct experience implementing marketing technology such as CRM or data platforms
• Experience working remotely across multiple time zones and leading distributed teams

Preferred Qualifications

• Curiosity and enthusiasm for the Wikimedia mission

About the Company

The Wikimedia Foundation is the nonprofit organization that operates Wikipedia and other free knowledge projects. Our vision is a world in which every single human can freely share in the sum of all knowledge.