Head of Product Marketing

Responsibilities

• Define and own go-to-market strategy for products across the ecosystem
• Lead product launches from planning to execution and post-launch optimisation
• Ensure launches drive adoption, engagement, and revenue
• Develop clear, differentiated positioning and messaging for each product
• Translate product capabilities into customer value and compelling propositions
• Maintain messaging consistency across markets and channels
• Lead, mentor, and develop a team of Product Marketing Managers
• Set standards and frameworks for GTM, positioning, and launch excellence
• Prioritise the team's roadmap against business impact
• Own customer, market, and competitive intelligence to inform strategy
• Translate insights into positioning, propositions, and launch plans
• Ensure the voice of the customer is embedded in marketing and product decisions
• Partner with Growth and Product to drive product adoption and lifecycle engagement
• Design campaigns and enablement that accelerate uptake of new features and services
• Measure and optimise the performance of product marketing initiatives
• Work closely with Product, Growth, Brand, and Integrated Marketing teams
• Align stakeholders around GTM priorities and launch readiness
• Ensure consistent execution across the product portfolio

Requirements

• 8–10 years of experience in product marketing within consumer technology, fintech, or digital platforms
• Proven track record leading go-to-market strategy and product launches at scale
• Strong background in positioning, messaging, and competitive intelligence
• Experience leading and developing product marketing teams
• Data-driven approach to adoption, engagement, and marketing effectiveness
• Exposure to fintech and digital financial services is highly valued