International Marketing Director

Responsibilities

• Develop and execute global campaign strategies for Sony Music Middle East
• Architect international frontline and catalogue strategies for an eclectic artist roster
• Drive revenue and optimize marketing spend based on audience insights and data
• Identify strategic opportunities for digital marketing activations including content marketing and anniversary campaigns
• Develop and implement strategies to grow and engage vibrant fan communities
• Plan and coordinate fan-centric events both online and offline, such as live streams and virtual meet-ups
• Build a creative network with internal teams and external partners for marketing campaigns
• Pitch collaborative projects such as remixes, touring, and media opportunities
• Lead a dynamic, culturally aware team that experiments with new technologies and platforms
• Collaborate with international markets to implement and localize campaign rollouts

Requirements

• Demonstrable experience leading multicultural marketing campaigns at a regional scale in a creative industry
• Passion for music and understanding of various genres and music cultures
• Proficiency in digital marketing and engagement through digital platforms
• Experience in fandom management and community building
• Strong data literacy to analyze music markets and apply insights
• Strategic planning and resource allocation skills
• Excellent relationship management skills with artists and stakeholders
• High level of cultural awareness regarding popular culture and regional behaviors

Benefits

• Modern office environment
• Investment in professional growth and development
• Annual leave and medical leave
• Annual home leave tickets for employee and spouse
• Medical insurance
• Private medical cover
• Generous pension scheme
• Life assurance and income protection
• Music industry perks
• Time off over winter break