Lead CRM Officer

Alshaya Group

On-siteFull TimeMid LevelMarketing & Advertising
Posted 1d ago

Why we think you can apply

Employer country
United Arab Emirates
Hiring model
UAE-based role · the employer hires in the UAE
Work from
The employer's office · on-site
Time-zone overlap
Gulf Standard Time · none needed

Posted 1 day ago · apply link checked 6 hours ago

About the role

Responsibilities

  • Implement CRM automation strategies aligned with Starbucks brand goals
  • Manage end-to-end CRM campaign execution, including planning, segmentation, and reporting
  • Drive customer growth through acquisition, retention, and lifetime value optimization
  • Generate performance reports and provide actionable insights from data analysis
  • Coordinate with internal teams like IT and digital to support CRM initiatives
  • Maintain and develop relationships with external partners to leverage strategic support

Requirements

  • At least 2 years in eCommerce CRM marketing with database sizes of 1M+
  • Experience using specialist CRM and CDP platforms such as Exponea
  • Expertise with enterprise web analytical and data tools like Google Analytics, Adjust, or Firebase
  • Thorough understanding of data privacy legislation including GDPR
  • Strong analytical and numbers-driven approach to decision-making
  • Excellent understanding of digital KPIs

Preferred Qualifications

  • Relevant degree or professional qualification
  • Experience in MENA markets
  • Fluent in spoken and written Arabic
  • Experience with statistical languages like R, Python, or SQL
  • Knowledge of coding languages such as C, C++, Java, or JavaScript
  • Experience with machine learning algorithms and statistical modeling

About the Company

Alshaya Group is one of the world's leading brand franchise operators, managing a diverse portfolio of international brands across various sectors.

What we look for

  • At least 2 years in eCommerce CRM marketing
  • Experience with CRM and CDP platforms like Exponea
  • Expertise with Google Analytics, Adjust, Firebase, or Magento
  • Strong understanding of CRM segmentation and automation
  • Knowledge of data privacy legislation (GDPR, DSR)
CRMMarketing AutomationeCommerceGoogle AnalyticsExponea
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