Lead Digital Marketing Manager

Responsibilities

• Own the paid media budget envelope across Paid Search, Paid Social, Display, Affiliates and Influencer by market (UAE, KSA, Kuwait, Qatar, Oman, Bahrain)
• Set allocation rules and marginal efficiency, growth and CAC thresholds; move money between channels and markets
• Run the weekly pacing read, monthly rebalance and quarterly reset tied to the reforecast
• Run the incrementality programme with geo holdouts and lift studies designed with BI
• Own the paid media forecast (weekly, monthly, annual) by channel and market
• Build the paid media input to the annual budget and each reforecast with Finance scenarios
• Own the performance story to the VP Marketing and Finance with BI
• Govern platform automation and manage the MMM and measurement teams

Requirements

• 8+ years performance marketing with multi-channel paid media budget ownership at a scaled e-commerce or consumer business
• Has designed and read incrementality tests and changed a budget decision because of them
• Has built, owned or used a marketing mix model and owned a budget forecast
• SQL and experiment statistics: sample size, power, significance, holdout design
• Working fluency in GA4, an app MMP (Adjust or AppsFlyer incl. SKAdNetwork) and Tableau or Looker
• Hands-on background on Google Ads and Meta at scale; working knowledge of Snap and TikTok
• Cross-functional experience with Finance, Commercial, BI and Data

Preferred Qualifications

• Python or R; dbt, Athena or BigQuery
• Arabic, written and spoken; experience reading KSA and UAE audiences
• Luxury, fashion or beauty e-commerce, ideally in the GCC
• Degree in marketing, economics, statistics or a quantitative field, or equivalent experience

About the Company

• Al Tayer Group is a diversified group; Ounass is its luxury fashion and beauty e-commerce business in the GCC.