Lifecycle Marketing Manager

Responsibilities

• Own the lifecycle marketing strategy across prospect and customer journeys
• Build and optimize automated multi-touch campaigns across email and in-app messaging
• Design nurture, onboarding and adoption programs that drive conversion and activation
• Run a rigorous experimentation program across messaging, segmentation and channels
• Define and track lifecycle KPIs including conversion, activation and retention
• Maintain lifecycle workflows, segmentation and data quality with Marketing and Revenue Operations
• Partner with Product Marketing, Demand Generation, Sales and Customer Success

Requirements

• 4-7+ years in lifecycle, growth, CRM or marketing automation
• Proven record scaling automated lifecycle programs with measurable outcomes
• Hands-on experience with HubSpot, Customer.io, Braze, Iterable or similar
• Strong analytical skills with funnel metrics and experimentation
• Strong copywriting for clear, engaging communications
• Understanding of B2B journeys, lead management and SaaS growth metrics

Preferred Qualifications

• Marketing to finance, accounting or technical B2B audiences
• Product-led growth or hybrid PLG/sales-led experience
• SQL, analytics tools and customer data platforms
• Using AI tools for content, personalization and workflows

About the Company

Campfire builds next-generation accounting software that helps modern finance teams work faster and spend less time on manual processes.