Lifecycle Strategy Manager - UAE Nationals Only
Etihad Airways · Abu Dhabi
On-site · Abu DhabiFull TimeMid LevelMarketing & Advertising
Posted 1 hour ago1h agoApply link checked 49 minutes ago
Why we think you can apply
- Employer country
- United Arab Emirates · Abu Dhabi
- Hiring model
- UAE-based role · the employer hires in the UAE
- Work from
- Abu Dhabi · on-site
- Time-zone overlap
- Gulf Standard Time · none needed
Posted 1 hour ago · apply link checked 49 minutes ago
About the role
Responsibilities
- Design and implement the overarching CRM lifecycle strategy across acquisition, retention and travel communications
- Lead lifecycle planning, prioritisation and roadmap alignment
- Oversee lifecycle performance measurement and reporting
- Drive data-led decision-making and experimentation with Data and Analytics teams
- Provide strategic leadership and guidance to CRM Managers
- Represent the CRM lifecycle function with senior stakeholders
Requirements
- 7 years of experience in CRM or lifecycle marketing in complex consumer businesses
- Experience leading lifecycle or CRM strategies across multiple customer stages
- Strong commercial and analytical mindset
- Experience managing and developing high-performing teams
- Knowledge of audience segmentation, personalisation and lifecycle marketing
Preferred Qualifications
- Advanced qualifications in analytics, strategy or CRM
- Experience with Adobe Campaign Manager, Salesforce, Braze or similar platforms
About the Company
- Etihad Airways is the UAE's national airline, operating from its hub in Abu Dhabi and connecting people across continents.
What we look for
- 7 years of experience in CRM or lifecycle marketing in complex consumer businesses
- Experience leading lifecycle or CRM strategies across multiple customer stages
- Strong commercial and analytical mindset
- Experience managing and developing high-performing teams
- Knowledge of audience segmentation, personalisation and lifecycle marketing
- Advanced qualifications in analytics, strategy or CRM
- Experience with Adobe Campaign Manager, Salesforce, Braze or similar platforms
CRMSalesforceAgileData AnalysisCustomer EngagementsegmentationBrazeAdobe Campaign Manager
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Etihad AirwaysAbu Dhabi
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