Manager, Influencer, MENA - UAE

Responsibilities

• Translate client briefs into influencer campaign approaches, creator territories and execution plans
• Build influencer strategies balancing brand objectives, audience relevance and measurable KPIs
• Develop creator shortlists across nano, micro, macro, celebrity and niche talent
• Lead end-to-end campaign workflow including selection, negotiation, briefing, content review and reporting
• Manage campaign budgets, negotiate creator fees, track committed spend and support finance reconciliation
• Advise on creator usage, whitelisting, partnership ads and content rights
• Oversee influencer reporting and analyze performance data for optimization
• Own day-to-day client communication and issue management
• Manage and mentor Executives on delegation, quality control and development
• Build and maintain creator, agent and partner relationships

Requirements

• 4-6 years in influencer marketing, creator partnerships, social media, PR or talent management
• Proven track record managing multi-creator campaigns across platforms and markets
• Experience managing budgets, negotiations, client communication and junior team members

Preferred Qualifications

• Bachelor's degree in marketing, Communications, Public Relations or a related field

About the Company

• WPP Media is WPP's AI-driven media operating unit, combining media, data and partnerships to deliver creative personalisation at scale.