Manager, Marketing Operations - Ad Tech Lead

Responsibilities

• Serve as technical owner of Paid's tracking, campaign, audience and conversions API signal path
• Manage tag, pixel and offline conversion infrastructure across major ad platforms
• Manage Marketo paid program setup, scoring and audience segmentation
• Manage CRM audience syncs and ETL data pipelines to ad platforms
• Define and enforce UTM taxonomy, QA checklists and launch playbooks
• Own Paid's monitoring coverage, QA cadence and reporting data pipelines

Requirements

• 5+ years in marketing operations, ad tech or marketing analytics
• Infrastructure experience for $10M+ annual paid spend across 3+ ad platforms
• Offline conversion tracking (Meta CAPI, Google Enhanced Conversions)
• Marketing automation platform experience (Marketo, HubSpot)
• Salesforce CRM and lead routing experience
• Data pipeline experience with Hightouch or similar ETL tools
• Strong UTM governance and multi-channel tracking QA

Preferred Qualifications

• B2B SaaS environment experience
• Value-based bidding with measurable CAC or pipeline impact
• SQL for data QA and ad-hoc reporting
• CDP or data warehouse experience (Segment, Snowflake, BigQuery)

Benefits

• Total rewards package including cash compensation, equity and benefits
• Hybrid work model with regional in-office expectations

About the Company

Toast provides technology that helps restaurants and local businesses operate, grow sales and engage customers.