Manager, PB Marketing Business Partnerships

Responsibilities

• Develop and manage end-to-end marketing and communications campaigns across ATL, BTL, digital, and social channels
• Translate business and product objectives into compelling, culturally relevant campaign strategies for the UAE market
• Own campaign delivery from brief development and creative alignment through to media planning, production, launch, and performance reporting
• Collaborate with internal stakeholders to deliver quality, on-brand marketing content in both Arabic and English
• Ensure all communications are on-brand, accurate, and aligned with brand and regulatory standards
• Monitor campaign performance against KPIs and optimize for continuous improvement
• Manage campaign budgets, timelines, and agency relationships effectively
• Work collaboratively across functions including creative, CRM, website, social media, media, business, product, events and PR teams

Requirements

• 5–8 years of experience in marketing and communications
• Fluency and professional writing proficiency in both Arabic and English
• Bachelor's degree in marketing, Communications, Business, or a related field
• Proven track record of managing integrated, multi-channel campaigns end-to-end
• Strong project management skills
• Experience working with agencies and cross-functional teams
• Solid understanding of the UAE market and consumer behavior

Preferred Qualifications

• Banking or financial services experience
• FMCG, CPG, or lifestyle brand experience
• Creative judgment paired with analytical, performance-driven thinking
• Innovative, consumer-focused approach with a passion for technology and AI

About the Company

First Abu Dhabi Bank (FAB) is the largest bank in the UAE and one of the world's largest and safest financial institutions. We offer a comprehensive range of personal and private banking services, including credit cards, Islamic banking, investments, loans, and mortgages.