Marketing & Data Analyst

Responsibilities

• Analyze performance across the full customer journey, from acquisition and funnel conversion to subscription performance, retention, and LTV
• Track CAC, ROAS, CR, cohorts, rebills, cancellations, refunds, churn, and customer lifetime value
• Evaluate A/B tests across landing pages, pricing, and customer journeys
• Maintain and troubleshoot tracking through GTM, including Meta and Google pixels, Conversion APIs, and server-side events
• Ensure data accuracy and consistency across reporting systems

Requirements

• 3+ years of experience in marketing, product, or data analytics
• Strong experience with Mixpanel, GA4, or similar analytics platforms
• Strong Google Tag Manager (GTM) experience, including event setup and debugging
• Hands-on experience with Meta and Google pixels, Conversion APIs, and marketing platform integrations
• Strong understanding of attribution across marketing platforms and internal data
• Strong understanding of CAC, ROAS, CR, LTV, retention, churn, and cohorts
• Hands-on experience with BigQuery, GCP, and large marketing/customer datasets
• Strong SQL and Google Sheets / Excel skills

Preferred Qualifications

• Experience in telehealth, healthcare, or subscription health business
• Understanding of healthcare marketing and data compliance
• Tableau and/or Looker Studio experience
• TikTok, Snapchat, or other paid media platform tracking experience
• Affiliate tracking / Everflow experience

About the Company

toogeza is a Ukrainian recruiting company focused on hiring talent for tech startups worldwide. This role is for RNK Health, a fast-growing telehealth brand providing prescribed treatments via door-to-door shipping.