Marketing Director

Responsibilities

• Develop and execute the regional marketing strategy and product positioning
• Build and scale the internal marketing team and manage external agencies
• Own marketing-generated pipeline and revenue targets through integrated campaigns
• Lead brand positioning, content strategy, PR, and executive communications
• Translate technical products into clear customer value propositions and support product launches
• Lead participation in major industry events and develop strategic partnerships
• Establish KPIs and use data and AI tools to measure campaign effectiveness and ROI

Requirements

• 10+ years of B2B marketing experience
• Minimum 4 years in a senior marketing leadership position
• Experience in technology, fintech, SaaS, payments, or digital assets
• Proven record of driving revenue and pipeline growth
• Experience working directly with founders and executive leadership
• Strong knowledge of demand generation, product marketing, and brand management
• Analytical mindset with experience using marketing technologies and AI tools
• Knowledge of digital assets, Web3, or fintech is highly desirable

About the Company

Our client is a fast-growing digital asset infrastructure company headquartered in the UAE. The business partners with banks, fintechs, payment providers, and enterprises to deliver regulated digital asset solutions.