Marketing Manager

Responsibilities

• Plan and execute integrated marketing campaigns across paid advertising, email, content, website, and webinars
• Manage campaign performance and optimize based on engagement and pipeline contribution
• Translate complex technical product capabilities into compelling marketing narratives
• Manage digital advertising across LinkedIn, Google, and emerging AI-driven channels
• Develop website copy, case studies, email sequences, and sales enablement content
• Maintain marketing operations processes including audience segmentation and lead scoring
• Partner with Sales to improve lead handoffs and support follow-up processes
• Stay informed about B2B cybersecurity and SaaS marketing trends

Requirements

• At least 4 years of experience in B2B marketing, preferably in cybersecurity or technical SaaS
• Demonstrated ability to manage marketing campaigns end to end
• Strong writing and editing skills for technical content
• Practical experience with CRM platforms like Salesforce, Freshsales, or HubSpot
• Experience managing campaigns via LinkedIn Campaign Manager and Google Ads
• Familiarity with marketing automation and email tools
• Ability to maintain meaningful working-hours overlap with stakeholders in Israel and the United States
• Professional English proficiency

Preferred Qualifications

• Experience marketing AppSec, DevSecOps, or developer tools
• Familiarity with AI-focused marketing channels and GEO
• Experience using project-management tools like ClickUp
• Basic design or asset-production capabilities
• Experience coordinating freelancers or agencies

About the Company

Bright Security is a rapidly growing global SaaS B2B company tackling Application Security challenges with a dev-centric Dynamic Application Security Testing (DAST) platform.