Marketing Manager (Private Banking)

Responsibilities

• Develop and execute a comprehensive digital strategy to build brand awareness and drive client acquisition for private banking
• Oversee digital marketing campaigns including SEO/SEM, content, email, and social media marketing
• Create and curate high-quality digital content tailored for a sophisticated private banking audience
• Utilize data-driven insights to manage budgets and optimize amplification strategies across paid channels
• Identify and lead the end-to-end submission process for industry awards and brand recognition

Requirements

• Minimum of 8 years of experience in marketing
• At least 3 years of experience in the financial services industry, preferably private banking or wealth management
• Proven track record of executing digital marketing campaigns that drive measurable results
• Ability to think strategically while remaining hands-on in execution
• Fluency in English and Cantonese/Mandarin is highly preferred

About the Company

DBS is a leading financial services group in Asia with a presence in 19 markets. Headquartered in Singapore, it is recognized globally as one of the world's best and most innovative digital banks.