Marketing Operations Associate

Responsibilities

• Build and QA email programs, nurtures, forms, and campaigns in Marketo end to end
• Own Marketo administration: program architecture, smart campaigns, templates, and forms
• Maintain naming conventions and folder structure so builds stay consistent and reportable
• Execute list imports and audience builds with segmentation and source tagging
• Own database health: deduplication, normalization, suppression lists, consent, and deliverability
• Monitor and resolve sync issues between Marketo and Salesforce
• Help implement lead scoring and lifecycle logic across both systems
• Build campaign performance reporting in Salesforce and Looker
• Support attribution and Marketo Measure work
• Manage the request queue against agreed SLAs

Requirements

• 2+ years in marketing operations with hands-on Marketo ownership
• Working knowledge of Salesforce campaigns, lead and contact objects
• Uses AI as part of daily work for builds, debugging, and documentation
• Writes clearly and documents what was built and why

Preferred Qualifications

• Marketo Certified Expert
• Marketo Measure or comparable attribution platform
• Looker or comparable BI tool
• B2B SaaS, fintech, accounting software, or professional services background

Benefits

• Flexible vacation and time-off policy
• Competitive benefits package with wellness benefits
• Parental leave: 100% pay for 12 weeks
• 401(k) plan and equity for full-time roles

About the Company

Pilot provides small businesses with dedicated U.S.-based finance experts, backed by custom software. It has over 3,000 customers and has raised over $170 million.