Marketing Operations Specialist

Responsibilities

• Own the technical marketing technology stack, including administration and continuous improvement of GTM tools.
• Serve as the technical owner of the ABM orchestration layer, translating intent signals into automated actions.
• Design and build automated workflows using AI capabilities to evaluate qualitative signals and produce dynamic lead scores.
• Manage enrichment and insights workflows to construct complete account-level intelligence profiles.
• Provide system documentation and enablement for the marketing team through self-service reporting and dashboards.

Requirements

• 3 to 5 years in B2B SaaS Marketing Operations, Revenue Operations, or a systems-adjacent role.
• Hands-on marketing automation and CRM administration, including configuring and maintaining MAP-to-CRM syncs.
• Demonstrated ability to build and deploy automated workflows that call external APIs (webhooks, REST APIs, or LLM endpoints).
• Native fluency in B2B funnel mechanics: MQL definitions, lifecycle stage transitions, and attribution models.
• Experience coaching or enabling non-technical stakeholders on new tools or AI workflows.

Preferred Qualifications

• Hands-on administrative experience with intent data platforms and routing engines.
• Prior experience building LLM-powered workflows for lead scoring or qualification.
• Comfort reading and writing JSON, working with REST APIs, and debugging integration errors independently.

About the Company

Talkdesk is pioneering a new era of Customer Experience Automation (CXA), redefining how the world's most admired brands interact with their customers through AI-first solutions.