Marketing Research Manager

Responsibilities

• Translate business questions into clear research objectives and recommend appropriate research methodologies
• Design surveys, questionnaires, discussion guides and customer feedback mechanisms
• Design and implement customer satisfaction, customer experience and Voice of Customer (VoC) measurement frameworks
• Consolidate customer feedback from multiple sources into a unified customer insights programme
• Analyse quantitative and qualitative research findings to identify customer needs and emerging trends
• Conduct cross-tabulation and segmentation analysis
• Develop dashboards, reports and executive summaries for senior stakeholders
• Present research findings and recommendations to Marketing, Product, Customer Experience, Operations and Commercial teams

Requirements

• Bachelor's degree in Marketing, Business, Statistics, Social Sciences or related discipline
• 4–6 years of experience in Marketing Research, Customer Insights or Customer Experience
• Experience in a leading research agency or in-house Customer Insights function
• Demonstrated experience managing end-to-end research projects
• Proficiency in research design, survey creation, and discussion guide drafting
• Expertise in quantitative & qualitative analysis and data interpretation
• Advanced MS Excel skills
• Experience with Survey Platforms (Qualtrics, QuestionPro, or SurveyMonkey)
• Experience with Data Viz tools like Power BI
• Experience with Voice of Customer (VoC) tools

About the Company

Astra Tech is a leading technology company focused on building a comprehensive digital ecosystem.