Marketing Specialist (Part-Time)

Responsibilities

• Develop and implement local marketing strategies to support student recruitment and program growth in Middle East markets.
• Plan and execute multi-channel marketing campaigns across digital, social media, email, paid media, and events.
• Define and execute the digital marketing plan to drive traffic, engagement, and lead conversions for the Bachelor program.
• Monitor and optimize the marketing funnel from lead generation through enrollment.
• Analyze campaign performance and translate insights into actionable recommendations.
• Collaborate closely with student recruitment officers to identify their needs and manage offline and online sales assets.
• Manage weekly reviews with marketing agencies and provide monthly reporting to internal stakeholders.
• Develop strategies tailored to younger audiences and their key influencers, including parents, counselors, and schools.
• Support branding and storytelling initiatives that showcase excellence and leadership in hospitality education.

Requirements

• Bachelor degree in a business-related field, Master is a plus.
• 5 years of professional experience in a similar position.
• Deep understanding of the Middle East international education market, especially UAE and KSA.
• Strong knowledge of the competitive landscape, target audiences and their needs.
• Previous experience in digital advertising (Paid Social Media & SEM) within a Western organization operating in UAE is preferred.
• Able to plan, execute, and measure lead-generation and brand awareness campaigns on key digital platforms.
• Expertise in digital platforms such as WeCom & iParally.
• Self-organised, capable of managing a schedule, delivering on time.
• Excellent teamworking skills and a customer-centric mindset.
• Fluent in English.