Marketing Strategy Consultant I

Responsibilities

• Use reporting tools like Hex to analyze usage and GMV data to identify high-opportunity accounts
• Partner with Customer Success and Account Management to engage customers and implement marketing strategies
• Directly help customers configure the platform, build campaigns, and set up workflows for SMS, MMS, and email
• Optimize retail loyalty programs to increase customer retention and lifetime value
• Develop tailored SOPs and marketing playbooks for customers to ensure long-term independent success
• Review post-launch performance and iterate on strategies to improve adoption and revenue
• Provide voice-of-customer intelligence and product feedback to the Product team

Requirements

• 2-4 years of experience in retail marketing, digital marketing, customer marketing, or marketing consulting
• Hands-on experience using a marketing technology platform to run SMS, MMS, and email campaigns
• Solid understanding of data-driven marketing, segmentation, targeting, and performance measurement
• Familiarity with retail loyalty programs and best practices
• Comfort working with data tools such as Hex, Looker, or Tableau to identify trends
• Strong consultative instincts and ability to translate data into actionable strategies

Preferred Qualifications

• Prior experience running marketing campaigns for cannabis retail operators
• Experience with Dutchie's Loyalty & Marketing product
• Experience building or scaling SOPs/playbooks for customer-facing teams

Benefits

• Full medical benefits including dental and vision
• Equity packages in the form of stock options
• Technology allowance for hardware and software
• Flexible vacation and sick days

About the Company

Dutchie is a comprehensive technology platform powering dispensary operations and providing consumers with safe and easy access to cannabis across the United States and Canada.