Paid Search Specialist

Responsibilities

• Deliver always-on and tactical paid search campaigns for schools
• Optimise against enquiry and conversion targets using search terms, keywords, bids and audiences
• Control budget pacing by school, campaign and platform
• Manage keyword and search demand activity, protecting brand coverage
• Keep accounts clean by reviewing search terms, negatives and conversion settings
• Advise Brand and Creative teams on ad copy and testing variations
• Run a continuous test-and-learn programme
• Share weekly, monthly and termly reports with clear insight and next steps

Requirements

• Advanced hands-on Google Ads skills
• At least three years in a digital agency running paid campaigns
• Strong working knowledge of Google Analytics and Google Tag Manager
• Sound analytical judgement and attention to detail
• Bachelor's degree in Marketing or a related field

Preferred Qualifications

• HubSpot experience
• Google Ads and Analytics certifications
• Experience in education or a considered decision journey sector
• Experience supporting multi-market portfolios

About the Company

• Cognita is a global family of over 90 schools across 21 countries.