Paid Social Specialist

Responsibilities

• Deliver always-on and tactical paid social campaigns from set-up through monitoring
• Optimise against awareness, enquiry and conversion targets
• Control budget pacing by school, campaign and platform
• Recommend channels, audiences, placements and formats based on performance
• Partner with organic social and school teams to amplify high-performing content
• Guide Brand and Creative teams on formats and messaging
• Run continuous test-and-learn across audiences, creative and formats
• Share weekly, monthly and termly reports with insight and next steps

Requirements

• Advanced hands-on skills across Meta Ads, Google Ads and TikTok Ads
• At least three years in a digital agency running paid campaigns
• Experience managing always-on and tactical paid social
• Working knowledge of Google Analytics and Google Tag Manager
• Strong creative judgement and stakeholder communication
• Bachelor's degree in Marketing or a related field

Preferred Qualifications

• HubSpot or automated reporting experience
• Meta, Google or TikTok certifications
• Experience in education or multi-market portfolios across the Middle East and Asia

About the Company

Cognita is a global family of over 90 schools across 21 countries, with more than 100,000 students and 22,000 colleagues.