Performance Creative Designer

Responsibilities

• Produce paid ad creative including static, motion, and UGC-style edits for Meta, Google, and TikTok
• Own the creative testing pipeline end-to-end: form hypotheses, ship, analyze results, and iterate
• Translate performance data such as hook rate and CTR into new creative iterations
• Use Recraft Studio as the primary production tool and provide feedback to the product team
• Maintain brandbook consistency while adapting tone for different placements and audiences

Requirements

• 3+ years of experience creating performance and paid-acquisition creative
• A portfolio of ads that have run, including context on performance winners
• Proficiency with Figma or Photoshop, and After Effects, Premiere, or CapCut
• Strong understanding of ad anatomy, hooks, text hierarchy, and platform specifications
• Hands-on experience integrating AI image or video tools into a production workflow

Preferred Qualifications

• Experience with design tools, creative SaaS, or developer tools
• Vector or 3D design skills
• Ability to write ad copywriting, headlines, and hooks
• In-house experience at a product company, specifically with subscription products
• Experience as a creator or influencer on Instagram or TikTok

About the Company

Recraft is an AI tool for professional designers, illustrators, and marketers that allows creators to generate and iterate original images, vector art, illustrations, icons, and 3D graphics with AI.