Performance Marketing Lead

About the Company

Boldin is a comprehensive financial planning platform that helps people understand their financial picture, make smarter decisions with their money and time, and plan for the future with confidence.

Responsibilities

• Own paid acquisition strategy and execution across all paid channels, including SEM, paid social, CTV, and paid sponsorships
• Manage the paid media budget, including allocation, pacing, and reallocation
• Run end-to-end campaign management from strategy and build to optimization and reporting
• Optimize account performance through keyword work, ad copy testing, and bid strategy
• Build a consistent testing cadence across creative formats, audiences, and landing pages
• Partner with product and design to improve landing page and funnel conversion rates
• Manage performance against efficiency targets such as CAC, LTV:CAC, CPA, and ROAS
• Partner with the data team to ensure trustworthy attribution and conversion measurement
• Evaluate and manage agencies, vendors, and tools

Requirements

• 6+ years in performance marketing or paid acquisition in a consumer/B2C environment
• Hands-on experience in Google Ads and paid social (Meta required; Reddit, LinkedIn, YouTube, or TikTok preferred)
• Track record of managing a paid budget of at least $1M annually
• Strong analytical skills with ability to pull data from BI or warehouse layers
• Working understanding of attribution, incrementality, and measurement limitations
• Experience with subscription or freemium business models
• Demonstrated CRO instincts and experience with landing page testing
• Clear written communication skills