Performance Marketing Lead (User Acquisition)
BJAK
WorldwideFully remoteFull TimeSenior, LeadMarketing & Advertising
Posted 3 hours ago3h agoApply link checked 2 hours ago
Why we think you can apply
- Hiring model
- Open worldwide · the employer states no country restriction
- Work from
- Anywhere, the UAE included
Posted 3 hours ago · apply link checked 2 hours ago
About the role
Responsibilities
- Plan, manage and optimise paid user acquisition campaigns across Meta, Google, TikTok, AppLovin and other channels
- Manage advertising budgets and allocate spend based on CAC, ROAS, lifetime value and payback period
- Analyse campaign performance, conversion funnels and user cohorts to improve acquisition efficiency
- Run structured experiments across audiences, bidding, landing pages and creatives
- Work with creative teams to test ad concepts, messaging and formats using performance data
- Measure acquisition performance using attribution tools, cohort analysis and incrementality testing
- Develop acquisition plans across markets and scale campaigns that meet profitability targets
Requirements
- 5+ years in performance marketing or user acquisition, preferably mobile gaming or consumer apps
- Hands-on experience managing paid campaigns across Meta, Google, TikTok or AppLovin
- Experience managing substantial budgets and scaling campaigns to acquisition cost and profitability targets
- Strong understanding of CAC, ROAS, LTV, cohort analysis, attribution and payback periods
- Experience with mobile measurement platforms such as AppsFlyer or Adjust
- Experience running creative tests and improving campaign performance
- Ability to analyse campaign and user-level data and make budget allocation decisions
- Track record of personally managing and optimising acquisition campaigns
Preferred Qualifications
- Experience scaling user acquisition at a mobile gaming company
- Experience managing paid acquisition across multiple countries or markets
- Experience with incrementality testing, marketing mix modelling or advanced attribution
- Experience acquiring customers for fintech, insurance or other financial products
About the Company
- BJAK is a mobile-first insurance and financial platform in Southeast Asia, expanding into spending, saving, investing and travel.
What we look for
- 5+ years in performance marketing or user acquisition, preferably mobile gaming or consumer apps
- Hands-on experience managing paid campaigns across Meta, Google, TikTok or AppLovin
- Experience managing substantial budgets and scaling campaigns to acquisition cost and profitability targets
- Strong understanding of CAC, ROAS, LTV, cohort analysis, attribution and payback periods
- Experience with mobile measurement platforms such as AppsFlyer or Adjust
- Experience running creative tests and improving campaign performance
- Ability to analyse campaign and user-level data and make budget allocation decisions
- Track record of personally managing and optimising acquisition campaigns
- Experience scaling user acquisition at a mobile gaming company
- Experience managing paid acquisition across multiple countries or markets
- Experience with incrementality testing, marketing mix modelling or advanced attribution
- Experience acquiring customers for fintech, insurance or other financial products
MarketingCampaign ManagementDigital MarketingGoogle AdsMeta AdsGoogle AnalyticsTikTok AdsCohort analysisAppsFlyerAdjustAttributionMobile MarketingAppLovinLifetime Value
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