Performance Marketing Specialist

Responsibilities

• Own paid media budgets and lead-generation performance across multiple business divisions and markets
• Plan, launch, and optimize campaigns across Google Ads, Meta Ads, and emerging channels
• Adapt campaign strategies, audiences, and messaging to different products and market conditions
• Monitor lead quality through CRM and optimize for qualified leads
• Continuously test audiences, offers, creative, copy, and landing-page journeys
• Collaborate with developers to optimize landing pages for conversion performance
• Ensure accurate conversion tracking, attribution, and CRM data
• Conduct search-term reviews and maintain negative keyword lists
• Write and adapt advertising copy in Arabic and English
• Report on performance, insights, budget pacing, and recommended actions
• Apply AI-driven capabilities to improve targeting, bidding, and automation

Requirements

• 3–4 years of hands-on experience managing performance marketing and lead-generation campaigns
• Proven experience running B2B campaigns and optimizing for qualified leads
• Strong experience with Google Ads, Meta Ads Manager, and campaign analytics
• Experience managing campaigns across multiple markets or business divisions
• Proven ownership of media budgets and performance targets
• Strong knowledge of conversion tracking, attribution, pixels, UTMs, and Google Tag Manager
• Fluency in Arabic and English with strong copywriting skills

About the Company

Founded in 1978, Al Marwan Group is a diversified organization serving the construction, heavy machinery, Oil & Gas, real estate, development, and Hospitality sectors across the GCC.