PR & Influencer Manager

About the Company

Sol de Janeiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil’s beauty rituals, warmth, and spirit. Headquartered in New York, the brand delivers a sensory experience beloved by multi-generational consumers worldwide.

Responsibilities

• Develop and execute integrated PR, influencer, and event strategies across the GCC region.
• Identify emerging cultural trends and social conversations relevant to regional audiences.
• Build and maintain relationships with key influencers, creators, talent managers, and media personalities.
• Manage external PR and event agencies, setting KPIs and monitoring performance.
• Oversee campaign execution, tracking KPIs, budget utilization, and ROI using tools like CreatorIQ.
• Develop and execute influencer events, brand experiences, and community activations.
• Partner with marketing, social media, and leadership teams to ensure brand consistency.

Requirements

• Minimum 5 years of experience in PR, communications, events, or influencer marketing.
• Proven experience managing agencies and external partners.
• Strong experience working across GCC markets, particularly Saudi Arabia and the UAE.
• Demonstrated success leading influencer and creator marketing programs at scale.
• Experience using CreatorIQ or equivalent influencer marketing platforms.
• Extensive network of media and influencer contacts in the Middle East.
• Fluency in Arabic and English is mandatory.

Preferred Qualifications

• Deep understanding of Saudi cultural dynamics and the regional media landscape.
• Data-driven mindset with experience measuring and optimizing campaign performance.
• Strong business acumen and project management capabilities.