Principal Specialist - Events and Public Relations

Responsibilities

• Lead the development and improvement of event strategies and engagement frameworks to support RTA objectives and corporate reputation.
• Provide specialized consultancy for major events, international exhibitions, and leadership participation.
• Develop and maintain governance frameworks, policies, and operating models for event management.
• Plan and oversee high-level RTA events including exhibitions, celebrations, project launches, and official delegations.
• Coordinate with internal stakeholders, government entities, international organizations, and strategic partners.
• Supervise event concept development, exhibition designs, hospitality programs, and visitor experiences.
• Manage event budgets, procurement requirements, risk assessments, and vendor relationships.
• Direct protocol requirements and VIP handling in compliance with government standards.
• Evaluate event effectiveness through stakeholder feedback, media coverage, and ROI metrics.
• Implement innovative event formats and digital engagement solutions.

Requirements

• Bachelor's or Master's degree in Marketing, Public Relations, Event Management, or Business Administration.
• Minimum 11 years of experience with a Master's degree.
• Minimum 9 years of experience with a Bachelor's degree.
• Expertise in corporate identity management and brand consistency.
• Proven experience in budgeting and financial planning.
• Strong skills in marketing campaign planning and execution.
• Proficiency in media relations and corporate communication.
• Expertise in project management and cross-functional team coordination.
• Experience in public event planning and official protocol management.
• Ability to manage community engagement and CSR initiatives.
• Proficiency in social media management and digital engagement.
• Strong stakeholder management and corporate collaboration skills.

About the Company

The Roads and Transport Authority (RTA) is the government entity responsible for planning and managing the transport system in Dubai, ensuring seamless and sustainable mobility for all.