Product Manager - ASO/SEO

About the Company

Gate, founded in 2013, is one of the leading cryptocurrency exchanges, providing services related to various leading digital asset trades globally. With over ten million registered users, it is recognized as one of the safest and most reliable cryptocurrency platforms in the world.

Responsibilities

• Develop and implement efficient ASO strategies through data-driven keyword research and competitive analysis.
• Write high-quality app store metadata including titles, descriptions, screenshots, and videos.
• Use ASO tools like App Annie, Sensor Tower, and MobileAction to analyze app performance and formulate improvement plans.
• Monitor app store trends and competitor activities to identify market opportunities.
• Collaborate with design, development, and marketing teams to optimize app features and conduct A/B testing.
• Focus on optimization for cryptocurrency and financial applications to meet specific market demands.

Requirements

• 3+ years of experience in ASO or related roles.
• Proficiency in keyword mining and building keyword libraries.
• Ability to use AI tools for high-quality content generation (descriptions, keyword lists, etc.).
• Proficiency with ASO tools (App Annie, Sensor Tower, MobileAction) and SEO tools (Semrush, Ahrefs, Keywords Planner).
• Strong data analysis skills to extract actionable insights from performance metrics.
• Experience in overseas markets, particularly with cryptocurrency or financial apps, is preferred.
• Passion for the cryptocurrency industry and awareness of industry trends.
• Excellent written and verbal communication skills.