Product Marketing Manager

Improvado

WorldwideFully remoteFull TimeMid Level, SeniorMarketing & Advertising
Posted 5h ago

Why we think you can apply

Hiring model
Open worldwide · the employer states no country restriction
Work from
Anywhere, the UAE included

Posted 5 hours ago · apply link checked 4 hours ago

About the role

Responsibilities

  • Own core positioning, category framing and message hierarchy across ICPs and personas
  • Run a structured win/loss interview program with quarterly readouts
  • Maintain living battlecards and monitor competitor positioning, pricing and product moves
  • Build the pitch narrative, demo storyline and objection-handling framework for Sales
  • Support competitive and enterprise deals including RFPs and technical evaluations
  • Shape the narrative for Gartner, Forrester and category influencers

Requirements

  • 4 to 8 years in product marketing or an adjacent analytics, data or product role
  • Fluency in marketing data and measurement: attribution, incrementality, MMM, data governance
  • B2B SaaS experience selling to marketing or data buyers
  • Proof of shipped positioning, battlecards and win/loss programs
  • Writing that holds up with skeptical technical buyers
  • Comfort working closely with Sales on weekly cadence and live calls

Preferred Qualifications

  • Hands-on SQL, dbt or BI skills
  • Experience marketing AI capabilities without hype
  • Analyst relations experience
  • Vertical depth in pharma, financial services, retail, eCommerce or gaming

Benefits

  • Remote-first environment
  • 20 working days of PTO per year
  • US holidays and additional days off
  • Professional development reimbursement

About the Company

Improvado is a marketing data and AI analytics platform for enterprise brands and agencies. It connects 500+ marketing and sales data sources and puts an AI agent on top of governed marketing data.

What we look for

  • 4 to 8 years in product marketing or an adjacent analytics, data or product role
  • Fluency in marketing data and measurement: attribution, incrementality, MMM, data governance
  • B2B SaaS experience selling to marketing or data buyers
  • Proof of shipped positioning, battlecards and win/loss programs
  • Writing that holds up with skeptical technical buyers
  • Comfort working closely with Sales on weekly cadence and live calls
  • Hands-on SQL, dbt or BI skills
  • Experience marketing AI capabilities without hype
  • Analyst relations experience
  • Vertical depth in pharma, financial services, retail, eCommerce or gaming
SQLSalesMarketingSAASB2BBusiness IntelligenceData AnalysisCompetitive Intelligence
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