Product Marketing Manager
Trust Wallet
WorldwideFully remoteFull TimeMid LevelMarketing & Advertising
No salary statedPosted 12 days ago1w agoApply link checked 3 hours ago
Why we think you can apply
- Hiring model
- Open worldwide · the employer states no country restriction
- Work from
- Anywhere, the UAE included
Posted 12 days ago · apply link checked 3 hours ago
About the role
Responsibilities
- Develop and own integrated marketing strategies across acquisition, retention, and brand
- Lead end-to-end campaign execution across Web3-native and performance channels
- Define positioning and messaging for new product features and market segments
- Set, track, and report on marketing KPIs including DAUs, installs, and retention rates
- Own budget allocation with a focus on efficiency and ROI
- Drive community engagement strategies across Discord, Telegram, and X
- Identify and activate credible KOL and influencer partnerships
- Collaborate with BD and ecosystem partners on co-marketing campaigns
- Work with Product teams to shape go-to-market plans for new features and chain integrations
Requirements
- 3-5 years of marketing experience, with at least 1 year in a crypto, DeFi, or Web3 company
- Demonstrable track record of owning and scaling multi-channel campaigns
- Experience in a generalist or "full-stack" marketing role
- Active on-chain user with a deep understanding of the Web3 ecosystem
- Proficiency in Dune, Nansen, Amplitude, and mobile attribution tools (AppsFlyer, Adjust, or Branch)
Preferred Qualifications
- Bilingual in English and Mandarin
- Experience marketing a self-custody wallet or non-custodial product
- Prior work at a top-tier exchange or DeFi protocol
- Experience running global marketing campaigns
About the Company
Trust Wallet is the leading non-custodial cryptocurrency wallet, trusted by over 200 million people worldwide to securely manage and grow their digital assets. Its mission is to be a trusted personal companion helping users safely navigate Web3 and the on-chain economy.
What we look for
- 3-5 years of marketing experience
- 1+ year in crypto, DeFi, or Web3
- Track record of scaling multi-channel campaigns
- Proficiency in Dune, Nansen, and Amplitude
- Experience with mobile attribution tools
Web3DeFiDuneNansenAmplitudeAppsFlyer
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Trust Wallet
SponsorWake up to a shortlist, not a search results page.
NeverApply scores every new listing against your CV, salary floor and visa. A handful of real matches by morning.
Get your daily matchesProduct Marketing ManagerTrust Wallet · 3 free applies a month