Programmatic Director

About the Company

Chain Reaction is an award-winning digital marketing agency based in GCC and Levant. We develop bespoke digital strategies to help our clients achieve their growth goals, bringing together online marketing techniques including Online Advertising, SEO, Content Marketing, Social Media, Influencer Marketing, and more.

Responsibilities

• Define and own the agency’s programmatic vision and roadmap
• Design scalable programmatic frameworks across display, video, CTV, audio, DOOH, and emerging channels
• Build and maintain direct relationships with premium publishers and supply partners
• Partner with Business Unit Heads to support new business pitches and RFPs
• Evaluate, onboard, and manage programmatic platforms including DSPs, SSPs, and CDPs
• Guide first-party data onboarding, audience segmentation, and personalization strategies
• Define programmatic measurement frameworks including incrementality and attribution
• Act as the central programmatic point of contact and enable internal teams through training

Requirements

• 10–14+ years of experience in programmatic, AdTech, or digital media
• Proven experience building or scaling programmatic offerings
• Strong exposure to DSPs (e.g., DV360, Amazon DSP, The Trade Desk)
• Experience with CDPs, DMPs, and data/identity/measurement solutions
• Ability to explain complex AdTech concepts to non-technical stakeholders
• Strong strategic thinking combined with hands-on technical depth

Benefits

• Platform to express your opinions
• Continuous growth and learning opportunities
• Positive environment prioritizing well-being and health
• Supportive team committed to professional and personal motivation