R&D Media Buyer

Responsibilities

• Research, test, and launch campaigns on Google UAC, Apple Search Ads (ASA), Telegram Ads, X (Twitter) Ads, and other paid acquisition channels
• Own App Store Optimization (ASO) including keyword research, metadata, and creative testing
• Identify, evaluate, and pilot new traffic sources and acquisition channels relevant to iGaming
• Design and run structured tests for creatives, bidding strategies, and targeting signals
• Analyze test results, build hypotheses, and document learnings to inform acquisition strategy
• Manage creative asset feeds and audience/conversion signals to optimize automated bidding
• Collaborate with creative, ASO, and analytics teams to align testing roadmaps
• Monitor competitor ASO strategies, store trends, and algorithm updates
• Track and report on channel performance using CPA, ROMI, IPM, and conversion rate metrics

Requirements

• 2+ years of experience in mobile user acquisition
• Hands-on experience with Google UAC and/or Apple Search Ads
• Practical experience with ASO and tools like AppTweak, ASOMobile, or Sensor Tower
• Experience with MMP/tracking tools such as AppsFlyer or Adjust
• Solid understanding of mobile marketing metrics (CPA, CPI, ROMI, LTV)
• Mandatory experience in iGaming or another regulated/high-competition vertical
• Experience with Telegram Ads or X Ads is a strong plus

Benefits

• Global Medical Coverage
• Health & Wellness Focus
• Benefits Programs (gym, dental, psychological services)
• Performance-Driven Rewards
• Growth Opportunities