Regional Marketing Lead - Central Region
Etihad Airways · Abu Dhabi
On-site · Abu DhabiFull TimeSeniorMarketing & Advertising
Posted 8 hours ago8h agoApply link checked 7 hours ago
Why we think you can apply
- Employer country
- United Arab Emirates · Abu Dhabi
- Hiring model
- UAE-based role · the employer hires in the UAE
- Work from
- Abu Dhabi · on-site
- Time-zone overlap
- Gulf Standard Time · none needed
Posted 8 hours ago · apply link checked 7 hours ago
About the role
Responsibilities
- Lead planning and delivery of integrated full-funnel campaigns across paid, owned and earned channels
- Own Country Execution Plans translating global and regional priorities into market-level plans
- Partner with Revenue & Commercial teams on route launches, network changes and seasonal peaks
- Manage the regional marketing budget end-to-end, including allocation, tracking and optimisation
- Analyse campaign and market performance to optimise messaging, channel mix and investment
- Lead external agency partners to ensure quality, on-time delivery and brand standards
Requirements
- Bachelor's degree in Marketing, Business or related field
- 7+ years progressive marketing experience, regional or multi-country
- Full-funnel marketing strategy and delivery across brand, digital and offline
- Strong commercial and analytical capability
- Proven stakeholder management across senior internal stakeholders
Preferred Qualifications
- International or cross-cultural working experience
- Experience in aviation, travel, retail, FMCG or similar consumer-facing industries
About the Company
Etihad Airways is the national airline of the UAE, operating from its hub in Abu Dhabi and connecting people across continents.
What we look for
- Bachelor's degree in Marketing, Business or related field
- 7+ years progressive marketing experience, regional or multi-country
- Full-funnel marketing strategy and delivery across brand, digital and offline
- Strong commercial and analytical capability
- Proven stakeholder management across senior internal stakeholders
- International or cross-cultural working experience
- Experience in aviation, travel, retail, FMCG or similar consumer-facing industries
MarketingMarket ResearchDigital MarketingStakeholder ManagementBudgeting
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Etihad AirwaysAbu Dhabi
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