Regional Marketing Lead

Responsibilities

• Develop and own the regional marketing strategy, including market research, audience segmentation and channel mix
• Lead and develop a team of regional marketing managers
• Track full-funnel performance and report regional results weekly to the Head of Marketing
• Adapt global campaigns, landing pages and creatives to local markets
• Manage the regional marketing budget and allocate spend across channels
• Improve the local user journey from registration and KYC to first deposit with Product and Payment teams
• Grow regional community and content channels and plan offline events

Requirements

• At least 4 years of marketing experience with a strong B2C background
• At least 2 years managing a team of 4 or more people
• Experience attracting users in MENA or Sub-Saharan Africa markets
• Experience with web and app analytics and attribution platforms
• Understanding of full-funnel unit economics (CAC, LTV, cohort payback)
• Hands-on experience with paid traffic channels and SEO
• Upper Intermediate to Advanced English

Preferred Qualifications

• Background in trading, crypto or iGaming
• Knowledge of financial advertising rules and regional regulation
• Experience launching online communities

Benefits

• 20 paid vacation days and 10 paid sick leave days per year
• Medical insurance
• Remote work opportunity
• Professional education and language learning budgets
• Wellness budget

About the Company

A large international cross-functional team of experienced professionals.