Regional Marketing Manager

Responsibilities

• Lead the planning and delivery of integrated, full-funnel marketing campaigns across paid, owned, and earned channels
• Own the strategy and implementation of Country Execution Plans to translate global priorities into market-level plans
• Partner with Revenue & Commercial teams to support route launches, network changes, and tactical initiatives
• Manage the regional marketing budget end-to-end, including planning, allocation, and optimization
• Analyze campaign and market performance using data and insights to optimize messaging and investment
• Lead and influence external agency partners to ensure high-quality output and brand adherence

Requirements

• Bachelor's degree in Marketing, Business, or a related field
• 7+ years of progressive marketing experience in regional or multi-country roles
• Experience in aviation, travel, retail, FMCG, or complex consumer-facing industries
• Proven track record in full-funnel marketing strategy across digital and offline channels
• Strong commercial and analytical capability with experience in performance metrics
• Exceptional stakeholder management and influence skills
• Ability to work in a fast-paced environment with competing priorities

Preferred Qualifications

• International or cross-cultural working experience
• Exposure to diverse markets and customer segments

About the Company

Etihad Airways is the UAE's national airline, shaping the future of global aviation from its hub in Abu Dhabi. Through its "Journey 2030" ambition, the company is expanding its fleet and network to connect people across continents and cultures.