Regional Marketing ManagerIPBS

Responsibilities

• Own the annual IPBS marketing roadmap aligned to global acquisition, FTD and retention KPIs
• Localise creative, messaging and offers for Hindi, English, Urdu, Bengali and Sinhala/Tamil markets
• Design and lead 360 regional campaigns across paid digital, organic, creator/KOL, PR and events
• Lead regional acquisition with the Paid Media team, controlling CPA and CPL
• Optimise the registration to second-deposit funnel and design retention and LTV campaigns
• Manage external agencies, PR firms and freelance localisers
• Partner with Compliance, Legal and Product on legally sound regional campaigns

Requirements

• 4-7 years in performance or brand marketing, with 2+ years owning a region or country P&L
• Deep familiarity with India; Pakistan, Bangladesh or Sri Lanka exposure preferred
• Track record of paid acquisition at scale across Meta, Google, programmatic and creator channels
• Hands-on campaign craft and agency management
• Working knowledge of crypto, forex, CFDs or another regulated financial vertical
• Fluent English plus at least one of Hindi, Urdu, Bengali, Tamil or Sinhala
• Demonstrable AI-in-workflow examples

Preferred Qualifications

• Relationships with IPBS trading KOLs, financial media or expo organisers
• Experience with an affiliate or IB programme
• SEO, lifecycle/CRM or community-building skills
• Experience navigating local advertising restrictions on crypto or leveraged products

About the Company

PrimeXBT is a multi-asset crypto and CFD trading platform serving traders across the region.