Senior Brand Copywriter

Hometap

WorldwideFully remoteFull TimeSeniorMarketing & Advertising
USD 110,000–120,000 a yearPosted 3h ago

Why we think you can apply

Hiring model
Open worldwide · the employer states no country restriction
Work from
Anywhere, the UAE included

Posted 3 hours ago · apply link checked 30 minutes ago

About the role

Responsibilities

  • Create compelling, strategic copy to engage homeowners, create awareness, educate stakeholders and generate leads
  • Develop materials across blogs, emails, social posts, video, web, ads and product across multiple platforms
  • Follow and help shape brand and copy style guidelines
  • Collaborate with creative, design, marketing, product, legal and underwriting teams
  • Own copy through the full creative process, from design to final product
  • Research and become an expert in the home equity lending and investment space
  • Plan, execute and track brand marketing initiatives and campaigns

Requirements

  • 7-10 years of B2C copywriting experience, agency or in-house
  • Experience collaborating with art direction and design
  • Experience writing copy across web, ads, product, email and video
  • Experience using AI in the creative process with human judgment
  • Strong presentation skills and ability to drive business results
  • Autonomous, able to produce results with limited oversight
  • Strong portfolio required

Preferred Qualifications

  • Experience at a startup or consumer finance company

Benefits

  • Competitive compensation and meaningful equity
  • Medical, dental and vision coverage
  • Work-from-home stipend
  • Parental leave and generous PTO

About the Company

Hometap offers home equity investments that let homeowners access their home's equity without debt or monthly payments. The company is an equal opportunity employer.

What we look for

  • 7-10 years of B2C copywriting experience, agency or in-house
  • Experience collaborating with art direction and design
  • Experience writing copy across web, ads, product, email and video
  • Experience using AI in the creative process with human judgment
  • Strong presentation skills and ability to drive business results
  • Autonomous, able to produce results with limited oversight
  • Strong portfolio required
  • Experience at a startup or consumer finance company
copywritingDigital MarketingContent StrategyAIBrand MarketingSocial MediaPresentation skills
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