Senior Content Marketing Manager

Responsibilities

• Own and manage the editorial calendar to align with business priorities and product launches
• Write high-quality content including data-driven thought leadership, industry reports, and SEO-optimized articles
• Transform proprietary platform data and customer insights into compelling stories
• Create integrated content to support demand generation and product launches
• Optimize content for traditional search engines and AI-powered search experiences
• Measure content performance across engagement and search visibility

Requirements

• 5+ years of content marketing experience in B2B SaaS, HR technology, or EdTech
• Exceptional writing and editing skills with a portfolio of long-form thought leadership
• Experience creating data-driven content such as benchmark reports or industry research
• Strong understanding of SEO and Answer Engine Optimization (AEO)
• Ability to translate complex concepts into clear, engaging content
• Strong organizational skills for a fast-moving environment

Preferred Qualifications

• Experience marketing to HR leaders and higher education audiences
• Experience working with freelancers or agency partners
• Experience with webinar strategy and content development

Benefits

• Competitive salary and equity
• Generous PTO policy
• Full benefits including medical, dental, vision, and 401(k)
• Remote work flexibility
• Regular team happy hours and activities

About the Company

12twenty is an enterprise-level talent acquisition platform connecting the world's largest employers with students and alumni from top business schools and graduate-level institutions.