Senior Copywriter

Responsibilities

• Execute content strategies aligned with business, marketing and brand objectives
• Write engaging copy for websites, blogs, email campaigns, social media, advertisements and brochures
• Create social media captions, scripts, articles and corporate communications
• Research industry trends, competitors and target audiences
• Maintain a consistent brand voice and high editorial standards
• Review and edit content for accuracy, clarity and consistency
• Optimise content for SEO and digital performance
• Analyse content performance and recommend improvements
• Manage multiple content projects and ensure timely delivery

Requirements

• At least five years in copywriting, content writing or content marketing
• Excellent written and verbal English
• Strong portfolio of storytelling, campaign copy and multichannel content
• Understanding of content strategy, SEO, social media and digital marketing
• Ability to translate complex product information into clear content
• Strong research, organisational and project management skills

Preferred Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English or related field
• Experience in B2C content marketing
• Familiarity with Google Analytics and Google Search Console
• Experience with WordPress
• Familiarity with AI-assisted content creation tools

Benefits

• Competitive salary and benefits package
• Opportunity to work on innovative and sustainable projects
• Supportive and growth-oriented work environment
• Exposure to international standards and advanced technologies

About the Company

Sunreef Yachts builds luxury sailing and power catamarans and works to international standards.