Senior CVM & Commercial Manager

Responsibilities

• Lead the establishment of the CVM practice, including governance, processes, and tools
• Develop and own the overall CVM strategy aligned with luxury brand values
• Manage Cost Per Point (CPP) and Value Per Point (VPP) models to ensure commercial viability
• Identify and refine customer value segments using behavioral and transactional data
• Establish KPIs and dashboards to measure campaign effectiveness and ROI
• Design personalized campaigns and automated customer journeys
• Provide strategic guidance and coaching to cross-functional partners

Requirements

• 12+ years of progressive experience in CVM, CRM, Loyalty Marketing, or Customer Analytics
• Bachelor's degree in Marketing, Business, Statistics, or a related field
• Proven track record of building loyalty programs from inception
• Expertise in customer segmentation, lifetime value modeling, and journey automation
• Hands-on experience with CRM/loyalty platforms (e.g., Salesforce, Adobe Experience Cloud, Braze)
• Strong commercial acumen and financial modeling skills
• Excellent analytical and communication skills

Preferred Qualifications

• MBA or advanced degree
• Experience in luxury retail, fashion, high-end hospitality, airline, banking, or telecom
• Proficiency in Arabic

About the Company

Al Tayer Insignia partners with the world's most iconic brands, creating award-winning retail experiences across boutiques, department stores, and leading online platforms in the GCC region.