Senior Demand Generation Marketing Manager

Responsibilities

• Build and own Netlify's paid acquisition strategy end to end, including paid search, paid social, retargeting, sponsorships, and other channels
• Determine where paid acquisition creates incremental value and design tests to prove growth
• Manage agency relationships, setting briefs and holding partners accountable to targets
• Own budget planning, pacing, and ROI reporting for all paid spend
• Partner with Marketing Operations to ensure accurate attribution and UTM tracking
• Define target audiences and channel mix aligned to Netlify's ICP
• Build measurement frameworks for CAC, signup/pipeline contribution, and payback
• Partner with Lifecycle and Campaigns to ensure paid-acquired users flow into onboarding journeys
• Build the roadmap for a fully staffed paid/performance team

Requirements

• 6+ years in demand generation or performance marketing with direct budget ownership in B2B SaaS or PLG environments
• Hands-on experience running paid search, paid social, and retargeting programs
• Proven track record of scaling paid acquisition programs from early stages
• Experience managing external agency or partner relationships
• Working knowledge of attribution and marketing measurement
• Experience marketing to developers or technical audiences or within a PLG motion

About the Company

Netlify is a product-led growth company that provides a platform for building, deploying, and scaling modern web applications. As a fully distributed company, millions of developers and organizations rely on Netlify as their platform of choice for production-ready, performant, and flexible web applications.