Senior Director - Performance Marketing
Puffy
WorldwideFully remoteFull TimeSenior, DirectorMarketing & Advertising
USD 200,000–240,000 a yearPosted 7 hours ago7h agoApply link checked 6 hours ago
Why we think you can apply
- Hiring model
- Open worldwide · the employer states no country restriction
- Work from
- Anywhere, the UAE included
Posted 7 hours ago · apply link checked 6 hours ago
About the role
Responsibilities
- Own the paid media engine across Google and Meta with multi-million-dollar monthly budgets
- Allocate capital by marginal return and contribution margin, not platform ROAS alone
- Build budget guardrails, pause/hold/scale logic and escalation protocols
- Own the creative testing system, briefs and promotional approaches
- Lead, mentor and assess the performance marketing team
Requirements
- 7+ years in performance marketing with $1M+/month ownership on Google and Meta
- Google PMax-era campaign structure, feed management and brand/non-brand economics
- High-AOV considered-purchase experience ($1,000+ order values)
- Statistical decision literacy and incrementality test design
- Creative testing systems in a post-ATT environment
- Team leadership including senior direct reports
Preferred Qualifications
- Scripting against Meta/Google APIs or Google Ads Scripts
- Mixed agency and in-house background
- Experience with emerging paid channels such as TikTok or Connected TV
- D2C e-commerce background in home goods or furniture
Benefits
- Monthly performance bonus up to 10%, annual salary review, learning budget
- Premium health insurance and generous leave following your location
- Up to 50% product discount and free mattress after one year
- Optional Dubai hub with relocation support, flights and housing
About the Company
Puffy is a premium US mattress brand, AI-first since December 2023, with 65+ team members across 16+ nationalities.
What we look for
- 7+ years in performance marketing with $1M+/month ownership on Google and Meta
- Google PMax-era campaign structure, feed management and brand/non-brand economics
- High-AOV considered-purchase experience ($1,000+ order values)
- Statistical decision literacy and incrementality test design
- Creative testing systems in a post-ATT environment
- Team leadership including senior direct reports
- Scripting against Meta/Google APIs or Google Ads Scripts
- Mixed agency and in-house background
- Experience with emerging paid channels such as TikTok or Connected TV
- D2C e-commerce background in home goods or furniture
MarketingProject ManagementLeadershipAIGoogle AdsGoogle AnalyticsData AnalysisBudgetingMETAReporting
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