Senior Field Marketing Manager

Responsibilities

• Own end-to-end strategy, planning, and execution of field programs across the western US, including executive dinners, roundtables, workshops, and conferences
• Build and manage a regional field marketing calendar in partnership with sales leadership and demand generation
• Own pipeline targets tied to field marketing and design engagement strategies to maximize conversion and sales follow-through
• Partner with sales and BDR teams to build targeted invite lists and drive attendance from priority accounts
• Manage sponsorships, venue/vendor relationships, speakers, and third-party event investments
• Track and report on program ROI, pipeline sourced/influenced, and engagement metrics
• Build scalable, repeatable playbooks for field programs
• Utilize an AI-first mindset to build efficiency and collaboration into program planning and execution

Requirements

• 5-7 years of field marketing experience, including experience at a technology company
• Proven track record of driving pipeline through field programs
• Highly self-directed and execution-oriented mindset
• Strong prioritization and project management skills
• Excellent stakeholder management and communication skills
• Ability to interpret program metrics and pipeline KPIs
• Proficiency with marketing tech stacks such as Salesforce, HubSpot, or Swoogo
• Experience using AI tools to automate and scale impact
• Must be based in the Mountain or Pacific time zone and live near a major airport
• Ability to travel up to 50%

About the Company

Garner is a fast-growing healthcare technology company on a mission to transform the healthcare economy by delivering high-quality and affordable care through data-driven insights and redesigned benefits.