Senior Growth Marketing Manager

Responsibilities

• Manage paid media channels to drive profitable acquisition of new app users
• Scale and optimize app acquisition campaigns in Google, Microsoft, and Apple ad platforms
• Launch new ad channel tests and measure incremental lift
• Execute in-market tests for new creative and messaging to improve app install conversion
• Plan, execute, test, and analyze high priority marketing campaigns
• Own a portfolio of existing channels including Google Ads, paid social, and app install campaigns

Requirements

• 7+ years of experience in digital advertising roles
• 2+ years of experience in marketing consumer apps preferred
• Hands-on expertise in Google Ads, Apple Ads, and other paid digital advertising programs
• Familiarity with non-digital paid media management such as CTV and TV
• Proven track record of profitably scaling app install growth programs
• Experience designing and running incrementality tests like geo holdouts and lift studies
• Advanced analytical abilities including modeling app economics (LTV, payback) and data analysis
• Experience running continuous creative testing pipelines
• Excellent verbal and written communication skills

About the Company

DuckDuckGo is an online protection company and remote-first team on a mission to raise the standard of trust online. Founded in 2008, we offer a private search engine, browser, and subscription services that prioritize user privacy.