Senior Growth Marketing Manager

Responsibilities

• Own end-to-end strategy, execution, and performance across Google Search, Shopping (including Performance Max), and Microsoft Advertising
• Build and execute an ambitious experimentation roadmap across bidding, campaign structure, keywords, audiences, and product feeds
• Partner with Merchandising and Technology to improve product feed quality, taxonomy, and landing page performance
• Develop and implement a Generative Engine Optimization (GEO) strategy to adapt to AI-powered search discovery
• Identify opportunities to scale investment while balancing incrementality, acquisition efficiency, and LTV/CAC

Requirements

• 5–8+ years of growth or performance marketing experience in a scaled consumer business
• Deep hands-on expertise in Google Ads (Search, Shopping, Performance Max)
• Strong experience with Google Merchant Center and product feed management
• Proven track record of managing significant acquisition budgets in e-commerce, DTC, or subscription models
• Strong analytical skills in experimentation, attribution, and forecasting
• Familiarity with Microsoft Advertising/Bing
• Understanding of how AI and generative search are changing consumer discovery

Preferred Qualifications

• Direct experience with Generative Engine Optimization (GEO)
• Experience in membership or marketplace business models

Benefits

• Comprehensive health benefits (medical, dental, vision, life, and disability)
• Competitive salary and equity
• 401k plan
• Flexible Paid Time Off and 9 observed holidays
• Subsidized ClassPass membership
• Free Thrive Market membership with employee discount
• Mental health and well-being platform coverage

About the Company

Thrive Market is a mission-driven, membership-based online market dedicated to making healthy and sustainable living affordable for everyone. As a Certified B Corporation, we leverage technology to help millions of members find better products and support better brands.