
Senior Growth Marketing Manager (Veterinarians)
Roo
WorldwideFully remoteFull TimeSeniorMarketing & Advertising
USD 105,000–195,000 a yearPosted 5 hours ago5h agoApply link checked 4 hours ago
Why we think you can apply
- Hiring model
- Open worldwide · the employer states no country restriction
- Work from
- Anywhere, the UAE included
Posted 5 hours ago · apply link checked 4 hours ago
About the role
Responsibilities
- Own vet acquisition strategy and budget, including channel mix, CPA and payback targets
- Own vet paid media strategy and performance, directing an agency partner
- Own vet AEO and set priorities for SEO and the website
- Build top-of-funnel earnings and rate tools for veterinarians
- Own the referral program end to end
- Own the CRO backlog and test calendar for sign-up flow and landing pages
- Help Onboarding get newly approved vets to request their first shift in week one
- Own the acquisition model of record and holdout standards
- Own the interlock with Onboarding and BD, including lead scoring and handoff SLAs
- Co-own BU strategy with the GM and Staff PM
Requirements
- 5+ years in growth or performance marketing
- Experience growing supply side of a licensed professional marketplace
- Owned a budget and channel mix with downstream outcome targets
- Experimentation rigor with real controls
- Comfortable with SQL and cohort data
- Strong writing skills
Benefits
- Stipends for home office, continuing education and wellness
- Health benefits, 401K or RRSP/TFSA depending on location
- Unlimited PTO and paid maternity/paternity leave
About the Company
Roo is a veterinary staffing and careers platform connecting vets, techs and assistants with animal hospitals.
What we look for
- 5+ years in growth or performance marketing
- Experience growing supply side of a licensed professional marketplace
- Owned a budget and channel mix with downstream outcome targets
- Experimentation rigor with real controls
- Comfortable with SQL and cohort data
- Strong writing skills
SQLMarketingDigital MarketingSEOGoogle AnalyticsA/B TestingPaid MediaReferral Programs
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