Senior International Marketing Manager

Roo

WorldwideFully remoteFull TimeSeniorMarketing & Advertising
USD 120,000–220,000 a yearPosted 2h ago

Why we think you can apply

Hiring model
Open worldwide · the employer states no country restriction
Work from
Anywhere, the UAE included

Posted 2 hours ago · apply link checked 1 hour ago

About the role

Responsibilities

  • Own the marketing strategy for Roo's international markets, including acquisition and brand presence
  • Lead go-to-market and engagement planning for each new market
  • Build Roo's international launch playbook for every new country
  • Define positioning and messaging for each market with brand and product marketing
  • Own acquisition strategy and budget across paid, organic, referral, and partner channels
  • Own marketing measurement for each market and report on performance to leadership

Requirements

  • Deep experience in multi-channel marketing strategy, including launching in a new market
  • Experience owning positioning and messaging for a professional audience
  • Experience owning acquisition budgets and measurement
  • Ability to lead cross-functional partners without direct management
  • Understanding of marketing and privacy regulation across countries

Preferred Qualifications

  • Experience in veterinary medicine, healthcare, marketplaces, labor platforms, or international expansion

Benefits

  • Unlimited paid time off and paid maternity/paternity leave
  • Comprehensive health benefits with base medical plan covered at 100%
  • 401K and home office, education, and wellness stipends

About the Company

Roo is a veterinary staffing platform connecting veterinary professionals with animal hospitals. It is remote first.

What we look for

  • Deep experience in multi-channel marketing strategy, including launching in a new market
  • Experience owning positioning and messaging for a professional audience
  • Experience owning acquisition budgets and measurement
  • Ability to lead cross-functional partners without direct management
  • Understanding of marketing and privacy regulation across countries
  • Experience in veterinary medicine, healthcare, marketplaces, labor platforms, or international expansion
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