Senior Manager, Experience Optimization

Responsibilities

• Own the performance and optimization of subscription, registration, and paywall experiences
• Lead ongoing experimentation across offers, messaging, templates, and access rules
• Serve as the subject matter expert for the Piano platform
• Design and execute experiments across landing pages and first-party data capture
• Optimize conversion experiences for SEO, GEO, and AI-driven traffic
• Manage onsite audience segmentation and personalization in Segment
• Partner with Product, Editorial, Revenue, Analytics, Design, and Marketing teams

Requirements

• 6+ years of experience in CRO, growth marketing, growth product, or digital experience optimization
• Proven success improving conversion through A/B testing and experimentation
• Experience with subscription, membership, or digital media businesses
• Hands-on experience with paywall or subscription platforms (Piano preferred)
• Strong analytical skills including funnel analysis and performance measurement
• Experience with marketing technology platforms such as Segment, Braze, or Sailthru

Benefits

• 401(k) with employer match
• Robust PPO and High Deductible health insurance options
• Dental and vision coverage
• Primary caregiver 12-week paid leave
• Generous vacation policy plus holidays
• Annual learning and development stipend
• $100 monthly work-from-home stipend
• Tele-mental health services through Headspace and OneMedical membership

About the Company

Axios is a media company dedicated to delivering trustworthy, award-winning news in an audience-first format.